BEFORE YOU PROMOTE
The Referral-Ready Offer Check
Your expertise is clear to you. But can others understand and choose your offer?
A structured self-assessment for experienced professionals with an existing offer that remains difficult to understand, choose or recommend to others.
Examine what already exists, test the available evidence and complete a Priority Note showing what to Retain, Correct or Rework.
Reach a reasoned decision before investing further in your website, content or visibility.
Immediate access · One-off purchase · €49 excluding VAT
BEST FOR
Experienced independent professionals with an existing offer that remains difficult for others to understand, choose or recommend accurately.
YOU RECEIVE
A structured digital resource with focused questions, an Evidence Review, Referral Test, Clarity Score, Decision Criteria and your own Priority Note.
OUTCOME
A reasoned Retain, Correct or Rework decision showing what deserves attention first.
FORMAT
A self-guided digital resource in English. Allow 60 to 90 minutes. Immediate online access after purchase.
WHEN THE REFERRAL-READY OFFER CHECK IS RELEVANT
You are preparing to invest in a website, offer page, content or promotion, but people may still struggle to understand:
what you offer
who it is for
which problem it addresses
what the client receives
why the offer is relevant
when to recommend it to someone else
Rewriting the copy or increasing visibility will not resolve an offer that has not yet been properly examined.
The Referral-Ready Offer Check helps you assess the offer itself before further communication, time or budget is committed.
WHAT YOU RECEIVE
The Referral-Ready Offer Check
A guided assessment that takes you from one existing offer description to a Clarity Score, decision and Priority Note.
01. The Offer Clarity Scan
Assess the intended client, problem, offer, result, deliverable and meaningful difference.
02. The Evidence Review
Examine which claims, descriptions and examples support the offer and where evidence is still missing.
03. The Referral Test
Test whether another person can understand, remember and recommend the offer accurately.
04. The Clarity Score
Distinguish isolated wording problems from more fundamental weaknesses in the offer.
05. The Decision Criteria
Determine what can be retained, what requires correction and what needs more substantial reworking.
06. Your Priority Note
Record the conclusion, supporting evidence, first priority and justified next step.
Also included: concise instructions, examples of weak and stronger offer evidence, and clear criteria for Retain, Correct or Rework.
The assessment examines the intended client, relevant problem, offer, deliverable, result, evidence, meaningful difference and referral potential.
Immediate access · One-off purchase · €49 excluding VAT
YOUR DECISION
What does the available evidence justify?
The resource leads to one evidence-based conclusion about the current state of your offer.
RETAIN
The offer is sufficiently clear to move forward.
The intended client, problem, offer, result and deliverable can be understood without extensive additional explanation.
CORRECT
The foundation is sound, but specific elements still create uncertainty.
Focused corrections are needed to clarify the intended client, problem, deliverable, meaningful difference or result.
REWORK
The offer requires more substantial revision before further promotion.
Essential elements are missing, contradictory, too broad or insufficiently supported by evidence.
HOW IT WORKS
From an existing offer to a clear Priority Note
1. Select your evidence
Choose one current offer description that you already use or intend to publish.
2. Assess the offer
Review the intended client, problem, offer, result, deliverable, evidence, meaningful difference and referral potential.
3. Calculate the Clarity Score
Record what is actually present and identify where clarity is strong, incomplete or unreliable.
4. Make the decision
Determine whether the evidence supports Retain, Correct or Rework, then complete your Priority Note with the first justified priority and next step.
A clear decision before further communication, time or budget is committed.
PRACTICAL INFORMATION
Scope
One existing offer for a knowledge-based or professional service.
Timing
Approximately 60 to 90 minutes for a thorough first assessment.
Investment
€49 excluding VAT.
This is a one-off purchase.
Format
A professionally designed, editable digital resource in English.
ACCESS
Immediate access after purchase.
Not included
The Referral-Ready Offer Check does not include:
personal strategic advice or an independent assessment of your answers;
development or rewriting of your complete offer;
website or sales copywriting;
brand, marketing or content strategy;
implementation support;
legal, financial or technical advice.
IS THIS THE RIGHT ROUTE?
SELF-GUIDED DIGITAL RESOURCE
Use The Referral-Ready Offer Check when you want to assess one existing offer independently against professional criteria.
INDEPENDENT REVIEW
Choose a Positioning & Offer Review when you want an independent senior assessment of what to retain, clarify, reposition or restructure.
STRATEGIC COMMUNICATION ADVISORY
Choose Advisory when the underlying communication problem, stakeholder interests or responsible direction remain unclear.
BEFORE YOU PROMOTE
Make sure your offer is clear enough to understand, choose and recommend before you make it more visible.
Use the available evidence to decide what to Retain, Correct or Rework, and what deserves attention first.
Immediate access · One-off purchase · €49 excluding VAT
A clearer offer before more visibility.
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